StuDocU campus campaign

Big Sea | 2022 | Product & Packaging | Graphic Designer

StuDocu wanted to build brand awareness on campuses in a way that felt authentic, cheeky, and student-relevant, something that would break through the clutter of traditional student marketing.

Objective:
Increase brand engagement and social media mentions among Gen Z university students during finals season.

Creative Challenge:
Create a low-cost physical campaign that’s bold, shareable, and speaks the student language.

Big Idea: “Safe Studies” – Playing on the dual meaning of protection: academic and physical.
We designed custom StuDocu-branded condom packs that cheekily reinforced the brand’s commitment to students' wellbeing, in and out of the classroom.

Mood & Tone:

  • Bold, witty, unapologetic

  • Minimalist, but visually punchy

  • Irreverent but not offensive

Final Deliverables

  • Custom condom packaging

  • Coasters with QR codes

Mockups below:

StuDocu_CondomMockup_1-scaled.jpg
StuDocu_CoasterMockup_3-scaled.jpg
Your-Work-Here4-scaled.jpg
StuDocu_CoasterMockup_2-scaled.jpg
StuDocu_CoasterMockup_1-scaled.jpg
10_Condom-Mock-up-scaled.jpg

This project was a lesson in lean creativity and how far a strong concept can go without a massive budget. It also pushed me to balance humor with brand safety, ensuring tone and visuals resonated with students without crossing a line.

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