CHVS custom packaging
CHVS | 2025 | Custom Holiday Packaging | Designer
Chicago Heart & Vascular Specialists (CHVS), a leading cardiology practice, is gifting select associates bottles of Chivas Regal this holiday season. We’d like to rebrand the packaging with a custom-designed box and coordinating bottle sleeve that reflect the practice’s branding—elegant, timeless, and premium, similar to the Chivas Regal aesthetic.
Goals:
Translate Medical Excellence into a Premium Gift Experience
Design a custom bottle, sleeve, and packaging system that reflects Chicago Heart & Vascular Specialists’ professionalism, trust, and clinical expertise while elevating the product into a refined, gift-worthy object.Balance Healthcare Credibility with Holiday Warmth
Create a visual language that subtly references cardiology and anatomy without feeling literal or clinical, pairing these elements with warmth, elegance, and seasonality appropriate for a holiday gift.Strengthen Brand Perception Through Packaging
Use custom typography, iconography, and materials to reinforce CHVS as a modern, detail-oriented practice that values quality and thoughtful design beyond the clinical setting.Demonstrate Strategic Packaging Design Skills
Showcase skills in branding translation, dielines, print production considerations, and premium packaging design for a real-world client scenario.
Visual Themes:
Refined Medical Heritage
Subtle anatomical references (heart chambers, vessels, rhythm lines) abstracted into elegant patterns and crests—never literal, always symbolic.Quiet Luxury
Minimal, restrained design that leans on typography, spacing, and material finishes rather than overt decoration.Trust & Precision
Structured layouts, symmetry, and consistent alignment to reflect accuracy, care, and professionalism.Warm Seasonal Elegance
Holiday warmth expressed through tone, texture, and finish instead of traditional festive motifs.Modern Classic
A balance of timeless design cues with contemporary execution, ensuring longevity beyond the holiday season.
Moodboard Keywords:
Elevated
Trustworthy
Gift-worthy
Intentional
Tools Used:
Adobe Illustrator
Final Deliverables
Fully custom design of the box exterior and the bottle wrap
Print ready files for the printer
Communications with printer to ensure the project is printed on time
This project reimagines healthcare branding through premium packaging, translating CHVS’s values of trust, precision, and care into a refined holiday gift experience. Subtle medical references, thoughtful materials, and a cohesive system elevate the bottle beyond a seasonal gesture into a lasting brand expression while demonstrating a strategic, detail-driven approach to custom packaging design.